United Nations Foundation

The United Nations Foundation has evolved into a pre-eminent global development leader that brings the world together. In 2016, the UN Foundation sought to make its overarching institutional voice better heard, inspiring potential donors with the story of an organization that has the depth, reach, and vision to spearhead life saving efforts.

The foundation enlisted us to conceptualize and design fundraising brochures in support of its philanthropic push to raise sustaining funds of $3 million to $5 million annually.

We met with the UN Foundation’s internal experts and stakeholders to define both positioning and messaging strategies that clarified the foundation’s values and resonated with top donor prospects.

Throughout the design process, we collaborated with UN Foundation executives to integrate their feedback, and recommended additional materials for use in direct outreach to donor prospects.

Our philanthropic materials inspired and deepened engagement with the foundation’s major individual donors and sparked conversations with prospective new donors.